Why the spelling evolfleS?
evolfleS is the word Selflove written backwards and meant to be read from right to left, therefore it's pronounced Selflove. The backwards display of Selflove represents the backwards appearance of the message of Selflove that we communicate. Traditionally the experience of Selflove has an outside-in perspective. We communicate an inside-out perspective.
evolfleS is a collaborative social benefit organization intended to inspire an inner-lifestyle movement. We collaborate with brands and organizations to share our message of Selflove with everyONE through events, books, films, apparel, art, technology, merchandise collections, and social campaigns.
evolfleS was inspired by a discovery of a unique perspective of Selflove by Maurice Hunter (founder) when writing his 2 year of age daughter a letter about self-value and self-empowerment. After many years of study and practice, he committed his life to further developing, practicing, and sharing Selflove. evolfleS is the vehicle he chose to share the Selflove message.